marketing collateral
I designed the merchandise (above) that was sold by Earth Love United Foundation and GRND and created these promotional posters, which were posted across social media.
Front
Back
I created this workflow diagram, which was displayed at Promega's sponsor table during the 2017 Molecular Genetics of Bacteria and Phage's Meeting. This, along with seven other workflows I created, were also used internationally as sales tools. The front explains the workflow a scientist would go through to achieve a task along with descriptions of the products Promega offers to complete each step. The back provides a quick overview of the products with corresponding ordering information.
During my internship, I was asked to identify a new product for Promega to pursue and create marketing collateral to support my suggestion. I created this infographic to be inserted alongside an article about the proposed product, serving as a native ad in a magazine or website. Additionally, I created a product data sheet (see below), initial market opportunity assessment, NPV projections, and a sales flier to supplement my presentation to a mock NPR committee.
